Candeo had about a .38% conversion rate on their marketing site. They were landing all traffic on pages that weren’t optimized. I created an optimized marketing funnel that consisted of 3 parts. A free assessment, a landing page offering a free account, and then I needed to create the Getting started account to get them to upgrade to the full product.

We asked for information about the users problem and then gave them a personalized recommendation based on their responses. I ran A/B tests on several landing page designs. The winning page was a video landing page with a simple form above the fold.

---

« Previous Project: Candeo Marketing Site Next Project: Candeo Getting Started Account »