People have incredible lie detecting antennae. These feelers give people a sense of who you are and what your company is about from the very first seconds that they experience your brand. This initial experience can be through the web, an email, a brochure or pamphlet, tv, radio, or even word of mouth. If you’re lying, misrepresenting yourself, or pretending to be something you’re not, people will pick up on it and it will negatively impact your brand.

I had a client come to me several years ago wanting an identity package and a website for his window washing company. I was a young designer, so I was thrilled with the work that found it’s way to my inbox. At this point in my career I was actually mouse cursor inside a graphics program which the client could control by … Read More »